Mapping the Customer Lifecycle in Sales Conversations

Mapping the Customer Lifecycle in Sales Conversations

Sales at Dew Digital doesn’t stop at deal closure. We guide the entire customer lifecycle—aligning technical delivery, usage expansion, and support to drive long-term relationships.

Lifecycle Stages:

  1. Lead Identification

  2. Solution Discovery

  3. Proposal & Customisation

  4. Purchase & Onboarding

  5. Implementation & Adoption

  6. Growth & Renewal

Sales Touchpoints:

  • Regular check-ins during onboarding

  • QBRs (Quarterly Business Reviews)

  • Account reviews to identify upsell triggers